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Media Strategist – Hybrid

Live Digital > Jobs > Media Strategist – Hybrid

Job Description

This marketing agency is hiring a commercially minded, hands-on Media Strategist to own and scale paid campaigns across Google and Meta, while supporting expansion into new platforms.

As a UK-headquartered business operating globally, strong professional English communication is essential.

You will take full ownership of assigned products, accountable for lead volume, CPA, quality, and margin performance. Reporting to the Head of Media, you’ll execute strategy while driving day-to-day optimisation and growth.

This is a delivery-focused role with clear commercial performance expectations — not a coordination position.

Responsibilities

  • Lead paid media strategy and execution for assigned products
  • Build, launch, and scale campaigns across Google Ads and Meta
  • Deliver against defined CPA, ROAS, and margin targets
  • Monitor performance daily and implement decisive optimisations
  • Test new creatives, audiences, bidding strategies, and landing page approaches
  • Support expansion into additional channels (e.g., YouTube, TikTok, Native, Programmatic) where commercially viable
  • Collaborate with Tech, Ops, and Content teams to improve lead quality and conversion rates
  • Turn data into insight — spot trends, diagnose issues, and recommend clear action plans
  • Use generative AI tools to research markets, analyse performance, and uncover efficiency and growth opportunities
  • Provide structured, concise performance reporting to the Head of Media

Qualifications

  • 3–7 years’ paid media experience, with strong hands-on expertise in Google Ads and Meta (5+ years preferred)
  • Proven track record managing lead generation campaigns with full commercial accountability
  • Demonstrated success delivering against strict CPA and performance targets
  • Strong analytical skills, confident working with performance data on a daily basis
  • Commercially astute — focused on profitability and scalable growth, not just traffic volume
  • Experience across additional platforms (e.g., Bing, YouTube, Native, TikTok) is a plus
  • Comfortable using generative AI tools to enhance research, analysis, and campaign performance
  • Exceptional written and spoken English (business-level, client-ready) is essential
  • Experience marketing to UK or other native English-speaking markets is highly advantageous
  • High-ownership mindset with the ability to thrive in a performance-driven environment
  • Ideally currently based in Dubai; outstanding candidates requiring relocation support may be considered

Perks & Benefits

  • Competitive base salary with a monthly performance bonus (typically ~15% of gross salary)
  • Clear performance metrics with defined progression opportunities
  • High-impact, high-autonomy role within a growing media team
  • Flexible working environment, including remote options where appropriate
  • Opportunity to join a business actively investing in innovation and AI-driven marketing

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