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Marketing Director – Hybrid

Live Digital > Jobs > Marketing Director – Hybrid

Job Description

A dynamic live events and concert production company is looking for a strategic and creative Marketing Director to lead the brand, drive ticket sales, and elevate the marketing efforts across all channels.

Responsibilities

  • Lead and execute the day-to-day marketing strategy across all ticketed events
  • Drive ticket sales through data-driven, commercially focused campaigns
  • Manage and develop a team of 3–4 marketing executives across paid media, social, email/CRM, and OOH
  • Oversee end-to-end campaign delivery from launch through on-sale, peak sales periods, and final push
  • Partner closely with the Founder to assume full ownership of ongoing marketing operations
  • Analyse sales performance, audience insights, and campaign data to continuously optimise ROI
  • Deliver fully integrated 360° marketing campaigns across digital, social, email, partnerships, PR, influencer, and out-of-home
  • Brief and manage internal teams and external agencies with clear objectives and accountability
  • Set campaign KPIs, budgets, and performance benchmarks across channels
  • Align marketing calendars with event timelines, ticket strategies, and revenue targets
  • Identify new growth opportunities, audience segments, and innovative marketing approaches for live events

Requirements

  • Proven experience in a senior marketing leadership role (Head of Marketing, Marketing Director, or Senior Marketing Manager) within events, live entertainment, ticketed attractions, or similar high-volume consumer sectors
  • Demonstrated track record of driving ticket sales and revenue through multi-channel marketing campaigns
  • Strong experience managing and deploying substantial marketing budgets with a clear focus on ROI, efficiency, and revenue growth
  • Comprehensive understanding of 360° marketing, including paid media, social, CRM/email, PR, partnerships, and out-of-home
  • Hands-on leadership style with the ability to oversee day-to-day marketing operations as well as strategy
  • Experience managing and developing small marketing teams
  • Strong commercial mindset with a focus on performance, conversion, and measurable return
  • Excellent analytical skills, with confidence interpreting sales data and marketing performance metrics
  • Ability to thrive in fast-paced, launch-driven environments while managing multiple concurrent campaigns

Core attributes

  • Proactive, decisive, and strongly execution-focused in approach
  • Commercially driven, with a sales-led mindset to marketing strategy
  • Highly organised, with strong attention to detail and delivery
  • Confident leader capable of taking full ownership and reducing founder involvement in day-to-day marketing operations
  • Demonstrates a genuine passion for live events, entertainment, and audience growth
  • Brings experience marketing festivals, concerts, seasonal attractions, or large-scale ticketed experiences
  • Experienced in managing high-budget paid media campaigns
  • Familiar with ticketing platforms and event sales cycles

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