Games Growth Analyst - Hybrid

About the Company

This SaaS company delivers interactive singing experiences and games across multiple platforms, engaging a global audience of music enthusiasts. With a popular YouTube presence attracting millions of unique viewers each month and a growing portfolio that includes mobile games, the company is dedicated to bringing joy to singers anytime, anywhere. Driven by a team of passionate music lovers and game developers, the business is rapidly expanding within the game and music entertainment space, with a strong focus on innovation and community growth.

The Role

The Games Growth Analyst will drive the expansion of the company’s audience, engagement, and commercial impact. Reporting to the Senior Data Growth Manager, the role will turn player, catalogue, and gameplay data into actionable insights that inform product direction and live operations strategies.

Ideal for an ambitious analyst with a mobile free-to-play mindset, the position requires balancing player experience with commercial levers such as retention, monetisation, and lifetime value. Working with Product, Growth, and Community teams, the analyst will connect data with creative decision-making, delivering insights and strategies that enhance the company’s unique catalogue-as-content model and bring the joy of singing to millions worldwide.

What you'll do:

Analyse and report: Monitors game health and performance metrics across revenue, retention, and player behaviour, translating data into actionable insights and growth forecasts.
Experiment and optimise: Designs and executes A/B tests and growth experiments to enhance engagement, monetisation, and live operations performance.
Drive player and commercial growth: Refines user acquisition and re-engagement funnels, optimises ad revenue and in-game offers, and collaborates across teams to deliver measurable outcomes.
Curate and launch content: Selects and schedules songs and playlists based on data, audience insights, and market trends, managing budgets and ensuring seamless, high-quality releases to live environments.
Measure and optimise performance: Evaluates the impact and ROI of new content and live-ops events, maintaining detailed records to guide future strategy and planning.
Personalise and report: Builds player segments, develops in-game personalisation features such as tailored playlists, and delivers comprehensive revenue and performance reports for publisher analytics.
Test and validate new concepts: Conducts qualitative and quantitative marketability tests to assess the potential of new game ideas and prototypes through the greenlight process.
Analyse competitors and market trends: Utilises tools such as AppMagic and Data.ai to evaluate audience potential, benchmark performance, and support Product and Growth strategies.
Design and manage in-game events: Oversees event schema, parameters, and triggers in collaboration with Product teams to ensure accurate tracking and meaningful analysis.
Build tools and dashboards: Develops automated reports and dashboards to improve visibility, accuracy, and data-driven decision-making across Growth, Product, UA, and Leadership teams.
Maintain and document analytics systems: Supports the development of internal analytics pipelines and ensures clear, up-to-date documentation of data stacks, schemas, and tracking practices.

What you'll bring:

Mobile Game Expertise: Experienced in analysing and driving insights across multiple game titles throughout the full development cycle — from prototype to global launch. Possesses strong knowledge of mobile F2P models, gameplay loops, and monetisation systems, along with hands-on experience using Firebase and GA4.
Analytical and Technical Strength: Highly proficient in SQL, capable of querying, transforming, and analysing large-scale datasets from diverse sources. Experienced with cloud platforms such as Google Cloud (BigQuery, Cloud Functions) and adept at integrating new data sources via REST APIs.
Data Storytelling: Proficient in data visualisation tools including Looker, Tableau, and Google Data Studio, with the ability to translate complex data into clear, actionable insights that influence decision-making. Communicates findings effectively, balancing analytical rigour with strategic intuition.
Curiosity and Growth Mindset: Embraces experimentation and thrives in fast-paced environments. Knowledgeable in user acquisition, ASO, segmentation, and live-ops, and open to applying creative methods — including basic image or video editing — to boost engagement.
Collaborative and Adaptive: Efficiently manages complex projects and works cross-functionally with precision and purpose. Maintains thorough documentation for experiments, reports, and metrics, remaining detail-oriented, agile, and resilient in a dynamic growth environment.

Bonus Points:

Cultural Connection: Demonstrates a genuine passion for music, karaoke, rhythm, or community-driven games, with an understanding of the player cultures that surround them.
Technical Toolkit: Possesses working knowledge of Python or R for data analysis and automation, and familiarity with web technologies including HTML, CSS, JavaScript, and JSON.
Data and Analytics: Experienced in data engineering pipelines (ETL, REST APIs) and event-based schemas, with practical use of Firebase and Amplitude for tracking and analysis.
Growth and Marketing Awareness: Understands marketing campaigns and content-driven growth strategies within mobile gaming, and is familiar with analytics platforms such as AppsFlyer, Adjust, and ironSource.
Creative and Visual Skills: Capable of basic image and video editing using tools such as Adobe Premiere Pro and Photoshop.

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Games Growth Analyst – Hybrid

About the Company

The Role

What you'll do:

What you'll bring:

Bonus Points:

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