logo
Start Hiring Today

Contact Us

info@live-digital.co.uk
info@live-digital.co.uk
61 Bridge Street, Kington, HR5 3DJ

CRM Manager – Remote

Live Digital > Jobs > CRM Manager – Remote

About the Company

This SaaS company is a next-generation betting platform that brings fans closer to the sports and games they love. Built by a team of passionate engineers and designers, it offers a cutting-edge experience that stands apart from traditional platforms by prioritising intuitive design, immersive functionality, and modern technology. The team thrives on solving complex challenges and is committed to delivering a product that redefines fan engagement through innovation and a seamless user experience.

The Role

This position plays a pivotal role in defining, managing, and analysing customer lifecycles. The successful candidate will be responsible for developing and executing a strategic CRM roadmap tailored to distinct customer cohorts. Core objectives include increasing conversion rates, improving early-stage retention, reducing churn, and driving reactivation — all aligned with key business KPIs.

Key Responsibilities

  • Oversees the day-to-day execution of event-driven standalone campaigns across multiple products.
  • Designs, implements, and manages localized and segmented CRM campaigns, promotions, and communications across all available channels.
  • Collaborates closely with BI and Product teams to adopt a data-driven approach to lifecycle marketing, including ongoing analysis to evaluate ROI and optimise offers and player communications for revenue and growth.
  • Evaluates and enhances CRM campaigns across different markets to improve retention metrics and align initiatives with strategic goals.
  • Produces regular reporting to inform broader business insights within the CRM team.
  • Forecasts bonus costs and manages the creation and distribution of bonuses.
  • Drives player retention and reactivation via both open (global) and closed (targeted) campaigns.
  • Works cross-functionally with Product and Engineering teams to align in-product gamification and live operations with CRM journeys, ensuring a seamless, market-leading user experience tailored to each stage of the customer lifecycle.

Requirements

Creative Hive offers a flexible work schedule, a collaborative and creative work environment, and opportunities for professional growth.

  • Minimum of 2 years’ experience in CRM and lifecycle automation, including experience with email, push notifications, SMS, and other CRM channels.
  • Background in the gambling industry, ideally across both Sportsbook and Casino products.
  • Proficient in Braze or similar CRM marketing platforms.
  • Demonstrated ability to design and execute complex, multi-stakeholder CRM campaigns.
  • Knowledge of SQL is advantageous.
  • Comfortable with basic HTML for email and familiar with email best practices and standards.
  • Awareness of safer gambling regulations, particularly those from the UK Gambling Commission.
  • Skilled in campaign experimentation, data analysis, and deriving actionable insights.
  • Strong written and verbal communication skills.
  • A strategic thinker capable of synthesising multiple perspectives to create focused, actionable plans.
  • Comfortable working cross-functionally and across cultures; highly self-motivated and quick to adapt.

Our blog is your go-to resource for the latest trends, best practices, and expert advice in the staffing industry. From articles on optimizing your hiring process and navigating employment law changes to career development

We Are On

Linkedin-in

Apply Now

    Ready to Hire Smarter or Take the Next Step in Your Career?

    Whether you're building your SaaS team or exploring new job opportunities, Live Digital is here to help. Speak to a specialist recruiter today and let’s make your next move count.

    Copyright © 2025 Live Digital Recruitment. All Rights Reserved
    Website Design and SEO by Amvy Digital