About Us
This SaaS company is a next-generation betting platform that brings fans closer to the sports and games they love. Built by a team of passionate engineers and designers, it offers a cutting-edge experience that stands apart from traditional platforms by prioritising intuitive design, immersive functionality, and modern technology. The team thrives on solving complex challenges and is committed to delivering a product that redefines fan engagement through innovation and a seamless user experience.
The Role
This position plays a pivotal role in defining, managing, and analysing customer lifecycles. The successful candidate will be responsible for developing and executing a strategic CRM roadmap tailored to distinct customer cohorts. Core objectives include increasing conversion rates, improving early-stage retention, reducing churn, and driving reactivation — all aligned with key business KPIs.
Key Responsibilities
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Oversees the day-to-day execution of event-driven standalone campaigns across multiple products.
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Designs, implements, and manages localized and segmented CRM campaigns, promotions, and communications across all available channels.
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Collaborates closely with BI and Product teams to adopt a data-driven approach to lifecycle marketing, including ongoing analysis to evaluate ROI and optimise offers and player communications for revenue and growth.
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Evaluates and enhances CRM campaigns across different markets to improve retention metrics and align initiatives with strategic goals.
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Produces regular reporting to inform broader business insights within the CRM team.
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Forecasts bonus costs and manages the creation and distribution of bonuses.
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Drives player retention and reactivation via both open (global) and closed (targeted) campaigns.
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Works cross-functionally with Product and Engineering teams to align in-product gamification and live operations with CRM journeys, ensuring a seamless, market-leading user experience tailored to each stage of the customer lifecycle.
Requirements
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Minimum of 2 years’ experience in CRM and lifecycle automation, including experience with email, push notifications, SMS, and other CRM channels.
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Background in the gambling industry, ideally across both Sportsbook and Casino products.
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Proficient in Braze or similar CRM marketing platforms.
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Demonstrated ability to design and execute complex, multi-stakeholder CRM campaigns.
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Knowledge of SQL is advantageous.
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Comfortable with basic HTML for email and familiar with email best practices and standards.
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Awareness of safer gambling regulations, particularly those from the UK Gambling Commission.
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Skilled in campaign experimentation, data analysis, and deriving actionable insights.
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Strong written and verbal communication skills.
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A strategic thinker capable of synthesising multiple perspectives to create focused, actionable plans.
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Comfortable working cross-functionally and across cultures; highly self-motivated and quick to adapt.