The CompanyThe company is a customer-first digital media platform which inspires, connects and enables HR organisations and managers worldwide to navigate the new working world. The company provides leaders with a platform to share ideas that work, to allow them to network and do business.
The RoleIn this role the job holder is responsible for supporting the implementation of the company's digital content strategy for the brand, ensuring optimal merchandising and digital presence that drives conversion and engagement within their target audience. Success in this role will be monitored via monthly reports to show improvements on the KPIs for this role.
Responsibilities● Lead the optimization of digital content for search engines to maximise the digital audience reach - using on page, off page, and technical SEO skills to merchandise content.● Develop content strategies built around audience insight - driving organic search traffic, maximising session duration, growing site conversion activities and driving site registrations.● Promote the use of analytics/data studio as essential tools to measure their success and inform what the company does moving forward, building reports, maintaining standardised tracked links, and embedding best practice across the business.● Monitor traffic levels on key rival websites visited by the target audience and provide regular reports to the editorial team on the most popular content and recommended actions.● Support the growth of digital audiences, facilitating the development of user generated content, and suggesting ideas/tools to grow traffic and engagement.● Support the Head of Digital to drive improvements through process, technology, and product roadmap, including the delivery of one-off digital projects.
Experience/Requirements● Expert user of Google Analytics, Google Search Console, SEMRush● Solid understanding of CRO tactics and SEO best practices ● Day-to-Day experience working in a CMS – WordPress desirable.● Editing and writing experience, including ability to write and edit content for web, optimising its quality online and applying SEO principles● Collaborative and supportive working style and the confidence to direct and influence teams● Able to organise self to work efficiently and manage conflicting priorities and multiple deadlines
If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone we successfully place. For the latest job opportunities within digital marketing and eCommerce, visit our website: https://live-digital.co.uk/
At Live Digital, we only work with clients that embrace diversity and celebrate it! Our clients are committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, colour, disability or place of origin.