The CompanyOur client is a leading Estate Agency looking for a high calibre Web and Digital Marketing manager to join their dynamic and growing business in Manchester.
The RoleThe company is looking for an ambitious and driven self-starter with a passion for digital marketing and staying at the forefront of the latest tech. The Digital Marketing Manager must have entrepreneurial and commercial thinking, including demonstrating financial awareness.
Responsibilities ● Build, recruit and manage the marketing team to drive results and improve KPIs–including cost per lead, ROI, and conversion rates● Build and maintain a content calendar, publish social media posts, PR and email newsletters, and case studies to support the brand's growth target● Understand and help in creating substantial ad copies, landing pages and other digital optimisation strategies; provide creative copy suggestions and graphical ad templates● Combine qualitative data such as customer feedback with quantitative data to gain deeper insights● Read & analyse large data sets to bring meaningful conclusions to optimise further; continuously monitor and develop the customer experience across the group both online through the websites and in printed media● Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking and other paid search initiatives● Improve key SEO metrics, increase inbound leads from search engines and recruit relevant SEO professionals● Manage email marketing funnels for products/websites
Experience/Requirements● Proven experience in handling 7 figure budgets and pressure of generating thousands of leads a month●Proven numbers of ROI improvements, cost reduction, campaign growth, improving other KPIs● Experience with Business to Customer lead generation● Firsthand experience and in-depth knowledge in Paid Search, PPC, Facebook Advertising, Email marketing; Other Online or offline Marketing Channels is a must5 years of experience in a similar role
If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone we successfully place.
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