The CompanyThis is a fascinating B2C SaaS start-up in the FinTech space. They operate on a global scale in Europe, Australia, and the United States. They have raised a pre-seed investment and are now looking for a Brand Marketing Manager. This is a fascinating B2C SaaS start-up in the FinTech space. They operate on a global scale in Europe, Australia, and the United States. They've raised a pre-seed investment and are now looking for a Brand Marketing Manager.
The RoleReporting directly to the CEO, you will be responsible for taking ownership and accountability for digital marketing strategy, including planning, implementation, management and optimisation for both inbound marketing and paid media.
Key Responsibilities● Plan and drive multi-channel brand marketing strategy, including social media, email marketing, community engagement, strategic partnerships, PR and 360 campaigns to drive awareness and improve brand sentiment● Strengthen our partner relationships by designing and executing innovative, mutually beneficial partner-marketing initiatives - like guest posts, webinars, white papers, and events● Develop, rewrite, and edit materials such as press releases, briefing documents, fact sheets, bylined articles and presentationsCoordinate and execute owned events, both internal and external.● Identify, track and optimise relevant brand marketing KPIs, demonstrating clear ROI to drive greater investment in brand activity● Coach, develop and lead the team
Experience / Requirements● 5+ years in-house experience creating and driving brand marketing strategies for a business or at an agency● Proven experience of managing social media channels, building media & partner relations, influencing and selling of stories to gain valuable exposure● Outstanding written and verbal communications with strong attention to detail● Strong skills in running end-to-end campaigns and taking ownership of a brand● Efficiency in copywriting, editing and proofreading
If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone we successfully place.
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