Senior CRM / Automation Manager

    £45k - £55k

What is the company about?
The company is a newly established and rapidly growing CleanTech ScaleUp.
What will the role entail?
The company is looking for a Senior CRM Manager to improve the retention and lead nurturing for the business. Reporting to the Digital Marketing Lead, the successful candidate will expand the audience as well as create strategies using data. They will need to communicate with both B2B and B2C audiences in order to create connections and build up relationships. Who you are… You are an experienced CRM and Email Marketing marketeer. You will be agile and dynamic and be able to work in a fast-paced super high-growth scaleup. You will enjoy working here if…
You enjoy making an impact and running with your ideas.You enjoy a diverse and exciting work atmosphere, working with passionate and talented teams.
Key responsibilities
● Manage every aspect of the existing CRM tools● Continuously test new targeting approaches to advance learning and results.● Design and roll multi-channel contact strategies.● Support best practices for email, SMS and mobile app to maximize ROI.● Communicate customer insights, campaign results and CRM roadmap.● Work with the Digital Marketing Manager to define the CRM / Marketing automation strategy and project plan for the year.● Work with our Content Marketing Manager and agencies to create rich content as well as relevant CRM campaigns to complement customers at every step, nurture leads and maximise conversions.● Analyse campaigns using data to evaluate their success and make improvements accordingly.● Create reports on an MoM basis to share insights, learnings that will support optimise and improve both campaigns and technological advancements using HubSpot for B2B Audience and CRM to be defined/selected for a B2C audience
Experience / Requirements
● Ideally 5 years of experience in CRM● Proven track record in marketing including defining customer journeys and segmenting audiences.● Previous experience of running successful CRM email campaigns using automation● Experience in using CRM & Marketing automation platforms such as Pardot, Salesforce, HubSpot or other email marketing technology. Key in having App expertise and NPS scoring experience.
Still considering applying?
The company believes in helping people define opportunities to develop their career and to grow their expertise in key marketing functions. They provide a diverse working environment filled with passionate people who truly enjoy making the world more sustainable with their work.
If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone we successfully place. For the latest job opportunities within digital marketing and eCommerce, visit our website: Live Digital, we only work with clients that embrace diversity and celebrate it! Our clients are committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, colour, disability or place of origin.