The company is an established travel company and has sent an excess of over 250,000+ holiday makers abroad. The company is the leading independent specialist travel group based in the UK and with offices in the US.
In this role, you will join the marketing team and lead on all Email and CRM activity. This will include campaign marketing and managing customer journey communications. You will create a personalised and enjoyable experience for all customers. Main Responsibilities
● Crafting triggered, automated and campaign marketing activity● Managing & optimising a CRM strategy● Ensuring email marketing campaigns achieve business goals and monthly KPIs● Devising and implementing tests to increase all performance metrics● Aiding the growth of the email marketing database● Working alongside in-house designers & writers to produce compelling content for emails ● Liasing with the other channel marketers and departments to align messaging and maximise customer engagement across the journey.
Experience / Requirements ● Experience in an email marketing role● Experience using an ESP such as Mailchimp or Dot Digital● Experience segmenting databases● Knowledge of CRM systems● Excellent copywriting skills ● Data driven approach to email marketing ● Experience monitoring and improving email deliverability metrics
If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone we successfully place.
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