Upcoming Digital Trends in 2022

As another year passes, the world continues to plunge further into uncharted territory. We continue to make due with the circumstances we’ve been dealt, and we find new processes to further our recruitment and digital marketing processes. 

Together, we have advanced through the years while adapting to the changing world and making moves towards technology. Technology has completely taken over the hiring process as recruitment processes take place from home, and digital marketing as well as ecommerce continue to rise. What will become of the business digital presence in 2022? How will the world continue to adapt to the changes? 

Digital workplace of 2022

To begin, ever since businesses moved online, very few ever went back to a strict office work environment. Hybrid models are commonly employed, and are even a selling point when used in hiring processes. During recruitment, many have surely been asked by potential candidates whether the job offers remote work or not. Most likely, the answer has been yes. This is not news, but it is sure to increase in the coming year as more businesses opt for decreasing overhead costs by keeping hired employees at home. 

However, an opportunity arises with keeping employee presence online, and that is the location of the employees. Whether the employees are in England, France, or Persia, as long as they report online and complete their digital marketing, recruitment, or ecommerce related tasks, it does not matter. A key element of productivity is employee satisfaction. This can only be achieved by allowing employees to be comfortable however they see fit as long as the work is done.

Diversity in the Workplace raises employee satisfaction!

With employees diversifying in location, a new layer of workplace diversity will be unlocked. As time has gone by, more hired groups have been embracing their identity and unapologetically publicizing who they are as individuals and within their cultures. With working from home, this effect is more likely to escalate as digital marketing, ecommerce and recruitment employees grasp the opportunity to be who they are in a place they feel comfortable.They will therefore have the freedom to take that into the online workplace. 

The great thing is that workplaces should want their employees to feel comfortable. Work satisfaction and productivity will increase significantly as employees take pride in who they are. In turn the quality of the work will increase as they feel their impact on society grow.

Will digital diversity make a difference?

However, as more stay home during work hours, ecommerce rises significantly. Employees order online, and companies deliver. The catch is that while deliveries make people’s lives easier, they are currently doing more damage to the environment than is commonly realized. Digital marketing will become directly invested in this issue as companies begin to take further accountability for this issue. Rising ecommerce will see a rising trend in sustainable digital marketing practices as companies explain and adapt to the rapidly growing environmental issue. 

Companies that do not currently employ processes for environmental digital marketing will commence recruitment to establish them, and those that already do will improve on existing processes. Hiring process will also be impacted as part of it will have to center around digitally marketing sustainability practices. To read more about brand building on social media, and digital marketing hiring practices and recruitment, check out our blog: Using Social Media To Hire Talent and Build Your Brand.

Stay up to date with global trends

Furthermore, as companies begin to take responsibility and accountability for their sustainability practices, ecommerce will begin to borrow influence from these digital marketing practices, and will skew towards more environmentally friendly products and services.

As recruitment and hiring processes do, they will have to adjust to the changing geopolitical climate. While digitally marketing the sustainability practices of organisations, they will also continue focusing on maximizing diversity practices available to potential employees to keep up with digital trends. 

Websites such as LinkedIn, Indeed, and more will see these trends take off as recruiters, hiring managers, employees, and job seekers post relevant content regarding sustainable ecommerce and company digital marketing trends.  

Recruitment may also focus on these elements whilst screening applicants as candidates for different jobs. Using available technology, screening will continue to take place using hiring technologies and softwares that make it possible to screen hundreds of applications in minutes. To read more about these softwares, check out our blog: Using Technology To Maximise Your Sourcing Capabilities.

Digital change is not as complicated as it may seem!

Everything that has happened in the past few years has happened to us all together. One thing that unites us all is that experience. Whether it’s personal differences, the environment, or ecommerce trends, the people will always have something in common. Being in this experience together has brought everyone closer one way or another and whether they realize it or not.To that effect, digital marketing and recruiting will always find a way to adapt to the changes and develop with the world. 

Keep up to date with digital recruiting trends in 2022!

If you’ve enjoyed reading this blog and are ready to begin the new year with the best work standards you can contribute, check out this blog on our website to help you on your recruitment for digital marketing practices: Remote Recruitment: How to Ensure You’re Hiring the Best Digital Marketing Talent!