2019 did not slow down the movement of digital innovations we were exposed to! The world of digital is constantly moving, and it’s our job to keep up to date with the trends that we can use day to day or implement with our digital strategies. The use of video and content dominated social media feeds across various platforms last year, and there’s no sign of it slowing down in 2020. We’ll be looking at a few of the digital trends that you should be keeping your eyes peeled for this year!
Personalisation is the way forward
Generic advertising can be a put-off for many consumers, and being able to retain customers as well as bring new ones in is important. A customer-focused approach will make consumers feel like that they are valued. Various online retailers have begun analysing consumer viewing activity to gain an idea of the type of products they like to purchase. Email campaigns provide feedback to the consumer will ensure that they are more likely to shop with the business on another occasion.
Companies that deal with large number of enquiries or messages around the world, have to ensure that they are providing a timely service to their consumers. Online retailers have adopted this approach where a chatbot is able to assist you with any problems you may have whilst roam the website. Chatbot’s are likely to lower overall costs. For example, if the customer service request cannot be handled properly by the chatbot, a customer can request for human-operator assistance in these systems for more support.
Video Content Is Very Popular
Video content in 2019 was clearly a big hit. They are keeping consumers on social media platforms for longer, such as Twitter and Instagram. They are also influencing consumers when it comes to purchasing products online. 73% of consumers claim that they have been influenced by a brand's social media presence when making a decision on whether to make a purchase. Podcasts have also become very popular online. It could be a key part of your digital strategy this year!
With the introduction of Apple’s Siri, Amazon’s Alexa and Microsoft Cartana, it gave us the option to be able to interact with our devices using our voice. According to statistics, more and more people are using voice-assistant equipped gadgets such as smartphone apps and digital assistants. According to Google, 20% of all searches via a mobile device are now made using voice search and it has been widely speculated for a few years now, that almost half (50%) of all searches will be made using voice search in 2020.
These are only a few of the trends that we are sure will excite the digital world this year. Do you have any others? Let us know!