Developing a Strategy to Attract Top Candidates

Attracting top candidates isn't as simple as posting an advert and waiting to be inundated with responses. When hiring, it’s crucial to develop a strategy to attract the top digital marketing or ecommerce candidates. 

The idea of spending time developing a strategy to attract top digital marketing or ecommerce candidates may seem daunting or time-consuming, but the benefits far outweigh the cost. But only if you plan your strategy well..

This blog will guide you through four ideas to use when developing a strategy to attract top digital marketing or ecommerce candidates. By following this strategy, you increase your chances of hiring the top digital marketing and ecommerce candidates.

Identify your target candidate

The first step in developing a strategy to attract the top digital marketing or ecommerce candidates is to identify your target candidate. Doing so enables you to eliminate unsuitable digital marketing or ecommerce candidates. Having a clear list of your ideal candidates’ qualities, skills, and experience will help them identify whether they are equipped to apply for the role. 

From the information you've curated about your target digital marketing or ecommerce candidate, you should now start to think about what would attract an individual with these aspects to a job role. Would it be career progression? Flexibility? Creative freedom? When developing a strategy to attract top digital marketing and ecommerce candidates, make sure you tailor your job advert to your ideal candidate by including these benefits.

Using this strategy will attract top digital marketing and ecommerce candidates to apply for the available position. Just as you keep the client in mind whilst working, keep the candidate in mind when recruiting.

Promote your brand

To attract top digital marketing or ecommerce candidates, you need to sell your company just as you’d expect potential candidates to sell themselves and their qualities. To do this, your strategy to attract candidates should include identifying the unique selling points of your company. Why should top digital marketing and ecommerce candidates want to work for you? What makes you different or special? What can you offer them long-term?

To attract top candidates, use employee testimonials to demonstrate credibility. Allowing top digital marketing and ecommerce candidates to see what other employees think about working for your company can highlight its values. For example, what do employees like about working for your company? How would they sell their job to others?

Don't forget to mention your company’s goals and visions for the future to attract top candidates. Let digital marketing and ecommerce candidates know that you plan to expand and improve. This will show the long-term goals and challenges they could be a part of. Top candidates will then be aware they have room to grow and build upon their current skills. 

Using this strategy will attract top digital marketing and ecommerce candidates as they will see all the reasons in which they want to work for you.

Show candidates the benefits of working for your company!

Choose the right platforms

When developing a strategy to attract top digital marketing and ecommerce candidates, you need to advertise your job opportunities on the right platforms. Targeting the right places ensures the advert is reaching the right people. 

Where would your target candidate spend time online? LinkedIn? Twitter? Indeed? Once you identify this, you can post your vacancies on these platforms. Even if you don't advertise any roles right away, having a presence on these platforms will make your company visible and available to top digital marketing and ecommerce candidates. For more information on this, check out our blog on The Importance of LinkedIn in 2021

You could take this strategy one step further by getting involved in discussion groups and communities. This would allow you to build connections and create relationships with potential digital marketing or ecommerce candidates or potential future candidates.

Using this strategy will attract the top digital marketing and ecommerce candidates as your company will be exactly where they are spending their time.

Don't underestimate aesthetics

When developing a strategy to attract top candidates, it can be easy to focus entirely on the logistics and overlook visual components. The visual aspects of your job description/advert are the first thing candidates see. Make it memorable.

By giving your potential digital marketing and ecommerce candidates a positive visual experience, you will capture their attention immediately. Don’t be afraid to get creative, but remember to keep it professional. 

For example, to reach potential candidates during Covid-19, Waste Creative built a virtual replica of its office in the Nintendo game Animal Crossing. This understandably piqued the interest of top candidates due to its unusual nature. As a digital creative agency, this aimed to tap into people's love for the game to reach a diverse talent base.

Get inspired to create engaging job adverts

When developing your strategy to attract top candidates, think about what would capture their attention visually. This will ensure you reach the top digital marketing and ecommerce candidates.

Developing a strategy to attract top digital marketing and ecommerce candidates should include the 4 ideas mentioned. You should also always keep in mind your marketing strategies to make sure they align well. 

Your company can thrive and exceed expectations with the top candidates working for you. Developing a strategy to attract these candidates will also help your company reach its long-term goals!

if you enjoyed this blog, why not check out our previous blog Using Social Media to Hire Talent and Build Your Brand