As an employer, making the most efficient, cost-effective decision is always going to be one of your priorities. This applies to everything from raw materials used, to the team you work with. Meanwhile, hiring is an important step in expanding a business. The right person can be greatly profitable, while the wrong one can easily drain resources and inflict disaster upon the workflow. To avoid any resources and time being wasted, it’s likely that a hiring manager will do most of their research into candidates and what they can do on the job. However, the search has to start somewhere, and that starting point must also be efficient and cost-effective. This blog expands on job posting websites, their features, and what you could do to decrease your risks.
Free Services Can be Just As Good If Used Right!
Nothing is more cost-effective than having no cost at all, and if it works for free, why pay at all? This is true for websites such as Indeed, LinkedIn, and Google for Jobs. These are the first websites that come to mind when thinking of Job Postings, and they are the simplest solution to posting a job advertisement online for potential candidates to see.
The process is simple and straightforward. However, the job posting will not be the only one of its kind. It will be accompanied by job postings from other companies that may drown your own posting and disable candidates from viewing the job and applying to it.
This can be remedied by using some tactics to push your job to the top of the pile such as adding relevant keywords to a post in order for the algorithms to pick it up. It can also be done by mimicking some paid features manually.
However, the downside is that these manual tactics are time-consuming, and require much more effort from a business owner than is cost-effective in reference to the business. To find out more about how to write job postings, check out our blog: 9 Tips On Creating The Perfect Job Description To Attract Digital Marketing Talent!
Pay Now, Get Results
Meanwhile, another option that would enable a job posting to automatically jump to the top of a job seeker’s feed is a paid job listing. This option is available on LinkedIn and Indeed. However, it is also available on other job-seeking websites such as Monster, ZipRecruiter, and more. Websites such as ZipRecruiter, Reed, and TotalJobs are entirely paid. The upside of this option is that the websites provide automatic job advertisement exposure to job-seekers whilst also enabling you to find more relevant, skilful candidates. It also allows you to treat your job posting as an advertisement campaign, displaying in-depth analytics. Furthermore, it gives your job an already existing avenue to a database of candidates who are willing to apply and work.
One clear downside is that it will cost money. However, it will also require a time commitment to input all the right information and detail that deems the advertisement to be worthy of being paid for and advertised at the top of job-seeker listings at all.
Specialised Recruiters for Quality Job-Seekers
Fortunately, instead of having to implement all these tactics on your own, recruiters are available and make it their full-time job to conduct this process for you. As recruiters do, they personally ensure your job posting is viewed by the intended audience, continue to keep the advertisement seen and clicked on by the right candidates and implement constant improvements based on the analytics provided by free or paid job advertisements. In other words, they ensure that the job listing is cost-effective and efficient. This is done through their knowledge and experience with the recruiting process that comes from previous hiring work done. Ensuring that the right keywords are used in a job listing, or that the listing is advertised specifically to people who live in a target area, possess a special skill, or have previous experience within a specific industry are just some of the benefits that recruiters can bring to the table in terms of posting jobs online.
Furthermore, just as there are job posting websites that specialize in a particular field, recruiting companies may also specialise in specific industries. Live Digital Recruitment is an example of a recruiting agency specialising within the digital marketing and ecommerce industry. However, contrary to job posting websites, speciality recruiting companies consist of real people who will put in the effort to weed out unqualified candidates for a company. Recruiting companies employ differing compensation models, and contacting them is usually the best way to inquire about them. Therefore, ensure you select the recruiting company that best suits your recruiting needs. To read more about this, check out our blog: Choosing The Right Recruitment Agency
If you’ve enjoyed this blog, and would like to learn more about recruiting companies, and the services they provide, check out our blog: Are Recruitment Agencies Worth the Fee?