B2B CRM / Marketing Automation Specialist (Pardot)

The Company

This company is a leading CleanTech SaaS start-up. They’ve recently completed their Series B investment secured by specialist investors within the renewable energy space and are on track for triple digit growth by the end of the year. They are now looking for a B2B Marketing Automation Specialist to lead their Marketing automation efforts and help them grow further.

What will the role entail?

In this role, you will be responsible for the automation of the workflows, ensuring platforms like Pardot, Salesforce and Marketo are set up and integrated with the strategy. You will also have to analyse activity and measure growth to create continuous improvement in revenues and efficiency.

Who you are…

This is a great opportunity for someone fluent in Marketing Operations, Automations and CRM who would like to be part of a large team of internationally revered entrepreneurs

You will enjoy working here if…

● You are analytical and data driven
● You have a a passion for working for a high-growth start-up

Key Responsibilities

● Administer the marketing tech stack, iterating on the systems so that they best fit our Marketing team’s needs
● Develop automations, data segmentations in order to help marketing target the right audience while maintaining data cleanliness and completeness
● Build and maintain reports & dashboards and analyse campaign performance from Google Analytics, Pardot and Salesforce
● Work closely with our Sales Operations and Sales teams to ensure the right workflows and Marketing Automation tools are in place
● Facilitate training, develop documentation for optimal usage of the tools within the Marketing team
● Analyse campaign performance, recommend and implement strategic changes in the workflows to improve our marketing and automation efforts

Experience/ Requirements

● 2-4 years of marketing automation / CRM or related experience
● 2-4 years of Pardot administration experience and strong Salesforce comprehension
● Good knowledge of marketing workflow automation tools (Pardot Preferred, Marketo)
● Business proficiency in English

The Benefits

● An international team of 70+ experienced entrepreneurs and renewable energy professionals 
● Well-funded company
● An ever-changing, inspiring environment and opportunity to grow globally  
● The ability to offer you participation in the company

Still considering applying?

This is a chance to start working in a successful company surrounded by dedicated people making a real change in the world.

If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone you successfully place.
For the latest job opportunities within digital marketing and eCommerce, visit our website: https://live-digital.co.uk/

At Live Digital, we only work with clients that embrace diversity and celebrate it! Our clients are committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, colour, disability or place of origin.

Marketing Automation MAnager

The CompanyThis is a manufacturing company that has been around for over 40 years, bringing solutions to niche problems worldwide. This company is looking for a new Marketing Automation Manager to continue its growth.
The RoleThe Marketing Automation Manager will be responsible for the lead generation and marketing campaign delivery for the company. Reporting to the Digital Marketing Lead, the Marketing Automation Manager will improve existing workflows and automate them to increase efficiency, ROI and lead generation.
Who you are…This is a great opportunity for someone who keeps up with marketing automation trends and who is ready to take responsibility for a plethora of teams to drive progress forward.
You will enjoy working here if…● You are a highly responsible, focused and performance driven individual● You are analytical, attentive to detail, and able to make decisions efficiently
Key Responsibilities● Work with the Digital Marketing Lead to facilitate the delivery of the business strategy● Develop a Marketing Attribution & Measurement framework● Management, support, optimisation and development of the Marketing Automation Platforms (including Webchat, Webinars, Lead Forensics and Email Marketing) and team● Create and maintain customer journeys as part of the marketing automation program.● Collaborate closely with designers and copywriters to help with automation● Managing database hygiene and segmentation● Create and implement test strategies, including A/B multivariant testing● Delivery of training and support documentation for marketing automation platforms● Development of a lead nurturing and scoring framework● Management of LinkedIn presence, optimisation and creation of sponsored ads campaigns● Creating end-to-end processes for campaigns● Delivery of all product launch projects in accordance with the Microsoft Project plan and TOR● Take responsibility for regular audits of corporate data to ensure the accuracy● Input to and deliver within budget plans for both annual activities and projects Experience
Required● Educated to Degree level (Marketing, Digital Marketing, Business Studies, Information technology) or demonstrated relevant marketing and industry experience● Experience in Automation Platforms like Dynamic Marketing 365, Marketo and HubSpot● Solid demonstrable experience in creating and managing complex email marketing campaigns using best practices and adherence to compliance (GDPR)● Solid understanding of customer journey mapping and workflow processes (incl. systems) within a marketing/sales cycle● Solid understanding of lead scoring and lead nurture● Strong understanding of analytics using Google Analytics, or A/B-testing software like Crazy Egg or Optimizely● Solid understanding of wider digital disciplines ● Experience in data analysis and reporting● Strong understanding of Content Management Systems including (Episerver)
Desired● Corporate B2B experience● Ability to manage budgets ● Experience in CRM integration with marketing automation platforms
Still considering applying?
Working in this company is a challenging yet rewarding opportunity to work in a company directly adjacent to a Forbes Fortune 500 company while making a difference to the world of technology.
If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone you successfully place.For the latest job opportunities within digital marketing and eCommerce, visit our website: https://live-digital.co.uk/ At Live Digital, we only work with clients that embrace diversity and celebrate it! Our clients are committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, colour, disability or place of origin.

Senior CRM / Automation Manager

The CompanyThe company is a newly established and rapidly growing CleanTech ScaleUp.
The RoleThe company is looking for a Senior CRM Manager to improve the retention and lead nurturing for the business. Reporting to the Digital Marketing Lead, the successful candidate will expand the audience as well as create strategies using data. They will need to communicate with both B2B and B2C audiences in order to create connections and build up relationships. Who you are…● You are an experienced CRM and Email Marketing marketeer. ● You will be agile and dynamic and be able to work in a fast-paced super high-growth scaleup. You will enjoy working here if…You enjoy making an impact and running with your ideas.You enjoy a diverse and exciting work atmosphere, working with passionate and talented teams.
Key responsibilities● Manage every aspect of the existing CRM tools● Continuously test new targeting approaches to advance learning and results.● Design and roll multi-channel contact strategies.● Support best practices for email, SMS and mobile app to maximize ROI.● Communicate customer insights, campaign results and CRM roadmap.● Work with the Digital Marketing Manager to define the CRM / Marketing automation strategy and project plan for the year.● Work with our Content Marketing Manager and agencies to create rich content as well as relevant CRM campaigns to complement customers at every step, nurture leads and maximise conversions.● Analyse campaigns using data to evaluate their success and make improvements accordingly.● Create reports on an MoM basis to share insights, learnings that will support optimise and improve both campaigns and technological advancements using HubSpot for B2B Audience and CRM to be defined/selected for a B2C audience
Experience / Requirements
● Ideally 5 years of experience in CRM● Proven track record in marketing including defining customer journeys and segmenting audiences.● Previous experience of running successful CRM email campaigns using automation● Experience in using CRM & Marketing automation platforms such as Pardot, Salesforce, HubSpot or other email marketing technology. Key in having App expertise and NPS scoring experience.
Still considering applying?
The company believes in helping people define opportunities to develop their career and to grow their expertise in key marketing functions. They provide a diverse working environment filled with passionate people who truly enjoy making the world more sustainable with their work.
If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone we successfully place. For the latest job opportunities within digital marketing and eCommerce, visit our website: https://live-digital.co.uk/At Live Digital, we only work with clients that embrace diversity and celebrate it! Our clients are committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, colour, disability or place of origin.

CRM Specialist

The Company
This is an exciting B2B and B2C start-up within the Tech space. They operate on a large scale across the UK and are ready to expand their company within the upcoming year. They are now looking to hire an Email Marketing Manager.

What will the role entail?
They are looking for an CRM Specialist to help drive their ambitious growth plans. You will be an important part of a growing team to meet company goals. Reporting directly to the Head of Marketing, you will be responsible for the entire end-to-end marketing communications for the email marketing and Hubspot and ensure maintaining relationships with stakeholders.

Who you are…
This is an excellent opportunity for a CRM or email marketing professional who is looking to work for a goal-orientated start-up and develop end-to-end marketing initiatives.

You will enjoy working here if…
● You have an interest in Tech and want to work for a high-growth a start-up
● You have a track-record of managing CRM and email campaigns end-to-end including marketing automation and lead nurturing

Key Responsibilities
● Responsible for the entire lifecycle marketing strategy for all customer groups
● Create and maintain personalised campaigns that drive conversions
● Responsible for newsletter execution and B2B/B2C marketing initiatives
● Manage to A/B test for email marketing campaigns using HubSpot to increase customer engagement and boost retention metrics
● Data management and interpretation to deliver in-depth analysis and tactics for future campaigns
● Collaborate with different stakeholder groups to maximise a multi-channel strategy and drive results across different channels
● Supervise new product creation while integrating different tools to marketing communications strategy

Experience / Requirements
● Several years experience in Email Marketing, CRM Marketing, or another related role in the marketing background
● In-depth knowledge of HTML
● Experience with email automation tools to deploy emails, data visualisation tools and reports
● Expertise in advanced email and digital marketing trends

What’s in it for you?
● Competitive salary
● Great location
● Breakfast bar
● Unlimited drinks on Fridays
● Regular team lunches, company outings and seasonal parties
● The opportunity to work with an experienced team and build a leading market product
● Early team option scheme
● Opportunity to contribute to the company and role


If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone we successfully place.

For the latest job opportunities within digital marketing and eCommerce, visit our website: https://live-digital.co.uk/

At Live Digital, we only work with clients that embrace diversity and celebrate it! Our clients are committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, colour, disability or place of origin.

CRM Manager

The CompanyThe company is an established travel company and has sent an excess of over 250,000+ holiday makers abroad. The company is the leading independent specialist travel group based in the UK and with offices in the US.
The RoleIn this role, you will join the marketing team and lead on all Email and CRM activity. This will include campaign marketing and managing customer journey communications. You will create a personalised and enjoyable experience for all customers. Main Responsibilities● Crafting triggered, automated and campaign marketing activity● Managing & optimising a CRM strategy● Ensuring email marketing campaigns achieve business goals and monthly KPIs● Devising and implementing tests to increase all performance metrics● Aiding the growth of the email marketing database● Working alongside in-house designers & writers to produce compelling content for emails ● Liasing with the other channel marketers and departments to align messaging and maximise customer engagement across the journey.
Experience / Requirements ● Experience in an email marketing role● Experience using an ESP such as Mailchimp or Dot Digital● Experience segmenting databases● Knowledge of CRM systems● Excellent copywriting skills ● Data driven approach to email marketing ● Experience monitoring and improving email deliverability metrics

If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone we successfully place.
For the latest job opportunities within digital marketing and eCommerce, visit our website: https://live-digital.co.uk/
At Live Digital, we only work with clients that embrace diversity and celebrate it! Our clients are committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, colour, disability or place of origin.

Senior Salesforce Manager/CRM Administrator

The CompanyThe company is a digital media platform that puts customers first, and creates a space to help HR leaders around the world keep up with the changes of the new world. Providing news and information on new HR technology and work.
What will the role entail?The company is recruiting a Senior Manager to ensure effective integrations between all their data platforms as well as to provide support to the marketing team by developing a marketing database of high standard and that is GDPR compliant. Working with the company’s finance and sales teams, the Senior manager will maintain accurate and timely financial reporting. GDPR compliance is essential for this as you will have to be enforcing GDPR across the business.
Who you are...● This is a great opportunity for someone if you are a self-starter who enjoys formulating hypotheses, developing testing plans, and iterating based on data-supported insights. ● You will enjoy putting in the effort to ensure that brand communication is effective across all channels.
You will enjoy working here if...● You are data driven and accurate.● You are able to weigh opportunities and make responsible decisions.
Key Responsibilities●  Crafting triggered, automated and campaign marketing activity● Salesforce group admin, infrastructure, reporting and dashboards. ● Overall health of data, identifying risks/opportunities and fixes. ● Opportunity weighting, and pipeline visualisation. ● Integrations with Salesforce - ensuring data syncs accurately from Third Party Applications. ● Data tagging and lead scoring, in collaboration with mkt, content and sales. ● Building data sets for marketing campaigns.
Experience / Responsibilities● You will be a Salesforce specialist, ready to take on the Group Admin role as soon as you join. ● You will have had previous roles where you have been responsible for setting up and maintaining integrations with Salesforce.● You will be confident in acting as the strategic and operational lead for the platform. ● You will have formal training in GDPR compliance.● Be familiar with supporting marketing and sales departments in a fast paced B2B environment. ● You will have experience building and developing lead scoring programs.
If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone we successfully place. For the latest job opportunities within digital marketing and eCommerce, visit our website: https://live-digital.co.uk/ At Live Digital, we only work with clients that embrace diversity and celebrate it! Our clients are committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, colour, disability or place of origin.

CRM Manager

The CompanyThe company is an established travel company and has sent an excess of over 250,000+ holidaymakers abroad. The company is the leading independent specialist travel group based in the UK and with offices in the US.
The Role / ResponsibilitiesIn this role, you will join the marketing team and lead on all Email and CRM activity. This will include campaign marketing and managing customer journey communications. You will create a personalised and enjoyable experience for all customers.
Key Responsibilities:●  Crafting triggered, automated and campaign marketing activity● Managing & optimising a CRM strategy● Ensuring email marketing campaigns achieve business goals and monthly KPIs● Devising and implementing tests to increase all performance metrics● Aiding the growth of the email marketing database● Working alongside in-house designers & writers to produce compelling content for emails ● Liasing with the other channel marketers and departments to align messaging and maximise customer engagement across the journey.
Experience● Experience in an email marketing role● Experience using an ESP such as Mailchimp or Dot Digital● Experience segmenting databases● Knowledge of CRM systems● Excellent copywriting skills ● Data driven approach to email marketing ● Experience monitoring and improving email deliverability metrics
If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone we successfully place. For the latest job opportunities within digital marketing and eCommerce, visit our website: https://live-digital.co.uk/ At Live Digital, we only work with clients that embrace diversity and celebrate it! Our clients are committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, colour, disability or place of origin.

CRM Manager

The CompanyOur client is a B2C International Ecommerce start-up. They are now in need of a CRM Manager to join their established marketing team and lead the retention for the business.
The RoleAs the CRM Manager, you will lead the CRM strategy for the business using multiple channels and touchpoints. Email automation will be the main tool to drive their key metrics and give their customers the best possible experience.
Responsibilities● Work closely with the Head of Marketing to develop the CRM strategy● Continuously improve automated email workflows, and identify new opportunities for automated targeting● Develop targeted email segments and A/B testing● Improve the campaign personalisation with the aim of having fully personalised campaigns● Work closely with other members of the marketing team to deliver campaigns● Measure and analyse ROI from campaigns and reporting on performance● Evolve the CRM strategy to provide an effective sales funnel from acquisition and lead generation to maximising customer lifetime value● Identify new channels to drive existing customer engagement
Experience/Requirements● Several years experience working in email automation/CRM related role● Full understanding of email automation, ideally using a system like DotDigital or similar● Impeccable eye for detail● Solid experience with Google Analytics● Team management experience would be a distinct advantage
If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone we successfully place. For the latest job opportunities within digital marketing and eCommerce, visit our website: https://live-digital.co.uk/ At Live Digital, we only work with clients that embrace diversity and celebrate it! Our clients are committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, colour, disability or place of origin.

CRM Manager

The CompanyThe company is an award-winning children's subscription service. The company has exciting ambitions to grow their customer base in the UK whilst expanding internationally.
The Role / ResponsibilitiesBy managing email, SMS and push communications, as well as optimizing the eCommerce, you will be responsible for the CRM strategy. This aims to drive extra sales and increase retention rates as the company grows in all 3 markets (UK, Germany and France). You would be reporting to the Marketing Director.
Key Responsibilities:Planning/developing the CRM strategy for active, lapsed and new customers across email, SMS and push, and other marketing channels to increase the retention rate.● Own the extra sales plan including website content, marketing messages and customer journey Implementation● Manage the end-to-end production of email campaigns including briefing, segmentation, scheduling, A/B testing and deployment● Own and optimise the email calendar and testing plans (including offer, messaging, products, targeting and frequency)● Project manage website improvements to increase retention rates analysis● Analyse & track the effectiveness of email, SMS, push and other marketing activity and make recommendations for future activity● Monitor email channel performance relative to spam complaints, bounces, spam traps, blacklisting, and spam/junk filtering
Experience● Several years experience in CRM in direct-to-consumer brand● Significant demonstrable hands on experience using marketing technology, ESPs, and systems● Excellent relationship management skills with multiple teams, with fantastic communication and organisational skills● Strong experience with day-to-day campaigns across email, SMS and push notifications● Excellent analytical skills and the ability to report back to stakeholders on performance● Agile and able to manage multiple work streams simultaneously● Excellent time management and organizational skills● Passionate about customer experience
Benefits● Support with your self-development: a team of in-house experts, attending relevant conferences, meet-ups etc.● Hybrid working environment of home and office● Regular company socials● Private medical insurance● Vitality health programme● Cashplan● Employer pension contribution● Regular company fitness activities
If you know someone who might be the right fit for this role, we offer a referral fee up to £200 for anyone we successfully place. For the latest job opportunities within digital marketing and eCommerce, visit our website: https://live-digital.co.uk/ At Live Digital, we only work with clients that embrace diversity and celebrate it! Our clients are committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, colour, disability or place of origin.