The company
This London-based B2B SaaS company, established in 2013, develops software products tailored for high-risk industries, with a mission to improve workplace safety. It has become the market leader in risk assessment and method statement (RAMS) software. Its second product, a training management system, helps businesses ensure that only properly trained individuals carry out high-risk work.
The Role
The primary focus of this role is to create, plan, and manage high-performing digital marketing campaigns that generate qualified leads and drive revenue growth in line with company targets.
Key Responsibilities
Campaign Strategy & Execution (55%)
- LinkedIn (Paid & Organic):
The Digital Marketing Manager will increase revenue through paid LinkedIn campaigns by developing highly targeted content (segmented by industry and job title) and collaborating with the company’s PPC agency. They will also be responsible for growing brand awareness through consistent, engaging organic content on the company’s LinkedIn page. - Email Marketing:
Using HubSpot, the role involves building and executing email campaigns, including A/B testing, workflow automation, and lead nurturing. - Google Ads:
The individual will manage a digital marketing agency to execute and optimise paid search campaigns on Google. - Campaign Management:
The Digital Marketing Manager will oversee the day-to-day execution of digital campaigns such as live demo promotions, newsletters, and website updates.
Budget Management (15%)
- Responsible for monitoring ad spend and return on investment.
- Will analyse conversion rates from initial contact to deal closure.
- Expected to assess and adjust the marketing budget as needed for optimal results.
Performance Analysis & Reporting (30%)
- Will track key performance indicators, including website traffic, audience engagement, and campaign conversion rates.
- Responsible for preparing regular performance reports and analysing campaign data.
- Expected to test new strategies based on analytics and report on performance against KPIs set by the Marketing Director.
Lead Generation Content (30%)
- Content Creation:
The role includes developing persuasive content to promote the company’s SaaS solutions. - Content Management:
The individual will manage and publish content across all digital channels, including LinkedIn, email marketing, newsletters, and paid media.
Collaboration & Teamwork (20%)
- Will coordinate closely with external PPC agencies to implement and optimise paid campaigns.
- Will collaborate with Sales and Customer Success teams to uncover innovative growth strategies.
- Will support the Product team on feature launches.
- Expected to help educate internal teams on effective LinkedIn organic strategies.
Work Location
- This is a hybrid position requiring a minimum of two days per week in the company’s Old Street office (specific days to be confirmed).
Candidate Profile
- A minimum of 3 years of experience in digital marketing within a B2B SaaS environment.
- A strategic and creative thinker with a strong focus on commercial outcomes.
- Proven success in generating leads, building pipeline, and driving revenue through integrated campaigns.
- Strong track record with both paid and organic LinkedIn campaigns and Google Ads.
- Proficient in HubSpot, particularly for email marketing, workflows, contact management, and reporting.
- Excellent writing skills, capable of producing compelling content across various formats (blogs, social posts, emails, case studies, press releases).
- Strong analytical capabilities with the ability to use data to inform decisions and test campaign strategies.
- Familiarity with GA4, Canva, Asana, and Notion is highly desirable.